by Bonnie Marcus | Nov 28, 2010 | friendship, self-esteem, Success
This is the time of year when we reflect on everything we are grateful for. We give thanks for all the wonderful people in our lives; family, friends, business colleagues. They all contribute to our personal and professional well being and it’s important to take...
by Bonnie Marcus | Nov 21, 2010 | Assertive Communication, networking, relationship building and women, Women in Business
The Glass Hammer had an article this week called “Ask the Right Career Questions. Now”. This article speaks to the fact that men are better at networking to get ahead. Men learn at a young age the concept of reciprocity – “You scratch my back...
by Bonnie Marcus | Nov 14, 2010 | Entrepreneurs, networking, Self Promotion
Whether you are a solo entrepreneur or small business owner or career professional, you probably spend a fair amount of your time at networking events to build your business. Here are some common mistakes we make at networking events: 1.      We schmooze, but don’t...
by Bonnie Marcus | Nov 7, 2010 | Communication, Entrepreneurs, Self Promotion
Basic sales training instructs us to use what are called WIIFM’s, “What’s In It For Me?” statements. WIIFM’s focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own...
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