The Shift In Age Demographics Will Create A $22 Trillion Market Opportunity
Here are the facts: By 2035, people over sixty-five in the United States will outnumber people under eighteen. By the year 2050, around 83.7 million or 22% of the US population will be older than sixty-five. Surprised? In our youth-centric culture, these facts may be...
Everything You Know About Aging Is Wrong
What comes to mind when you think about aging? If you’re like most people, you have negative feelings about aging, especially your own aging process. Your first thoughts are of physical decline and decay. These negative thoughts add to your fear and often denial. It...
The Way You Think About Aging Affects Your Well-Being, Self-Esteem And How Long You Live
We’ve all had moments of frustration when we can’t remember someone’s name or where we put the car keys. If this happens to you and you’re 25, you shrug it off as a temporary lapse of memory. If you’re over 50, you likely label it as a ‘senior moment” and start to...
The Use Of Artificial Intelligence In Business Codifies Gendered Ageism. How Do We Fix It?
In 2017, the National Bureau of Economic Research conducted a large study about age discrimination in hiring that confirms the prevalence of gendered ageism. “Based on evidence from over 40,000 job applications, we find robust evidence of age discrimination in...
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