The Glass Hammer had an article this week called “Ask the Right Career Questions. Now“. This article speaks to the fact that men are better at networking to get ahead.

Men learn at a young age the concept of reciprocity – “You scratch my back – I’ll scratch yours. which helps them make casual connections that are overtly transactional, yet powerful, because both parties benefits.

Why can’t women learn this as well? We are great at relationship building, but not so great at leveraging those relationships to advance our careers or build our businesses. We are generous with our time. We graciously give away lots of valuable information and services, but when it comes to asking for something in return, we stop. Something holds us back from asking for anything in return. Is it that we don’t like to impose? Are we afraid to ask because we fear they answer will be “no”? or do we assume that people will automatically reciprocate?

The next time you are engaged in conversation with someone and are tempted to give them some valuable information or offer to introduce them to someone they would benefit from knowing, STOP. Stop and think about what you might ask for in return.

I would be happy to introduce you to Jane. I think she would be a valuable resource for you. I understand that you have worked with John Smith. Would you mind making this introduction for me? I would greatly appreciate it. Thanks.

It’s that simple. No one will turn you down in this type of situation unless for some reason they can’t make the introduction. If they cannot do this for you at this point in time, make sure you ask for another introduction or favor in return.

We can learn reciprocity too. The problem is we just don’t ask.

Now I’ve given you a valuable bit of advice, that can help you leverage your relationships to promote yourself and your business. I’m going to ask now for something in return!

Please help me push my upcoming FREE teleclass on Using Benefit Language to Sell Your Way to Millions or Hit the Top Rung. This FREE call is Wednesday, December 8th, 8-9pm Eastern, 5-6pm Pacific time.

This call will teach entrepreneurs and career professionals critical information on:

  • How to use benefit language to kick up your sales or promote yourself at work.
  • How to turn your pitch into a compelling persuasive message to attract clients.
  • How the use of benefit language can dramatically improve your personal brand and reputation at work to propel your career forward.

Click here for more information and registration.

Please do your friends and colleagues a favor, and pass this info along to them!