The Case for Levity

This is a guest post from my friend and very talented colleague, Katie West. You know the drill. Head down, nose to the grindstone, work first and play later. Sure, there is merit and reward in focus and drive. They are crucial skills that help us attain our goals....

How Many Hats Can a Woman Wear in One Day?

No, this isn’t a riddle! We wear so many hats during the course of one day that it’s quite remarkable. How do we do it so effortlessly? Have you ever thought about all the different roles you play? There are probably way too many to mention in one blog...

Narrow Your Niche to Attract More Clients

We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...

How to Stay Marketable in a Down Economy

How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...

Network, Network, Network Now!

I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to...