The 2024 political campaign marks a notable shift from an exclusive reliance on traditional media to digital platforms. Social media influencers and content creators are emerging as powerful tools to exert influence and amplify political messages specifically in the context of Instagram and Tik Tok. This new dynamic is redefining traditional pathways of political communication, moving beyond the confines of conventional media and political advertising.
“Social media influencers often bring a more personalized, relatable touch to political engagement, making complex policies more accessible and understandable to the general public. They can mobilize younger demographics, typically less engaged through traditional media channels, and influence them on various issues, from voter turnout to social justice campaigns.”
The elevation and legitimacy of social media as a political tool was most recently acknowledged with the Democratic party’s invitation to top influencers to attend their convention this past August.
Leigh McGowan, aka @Iampoiliticsgirl, content creator, author of The Return to Common Sense: How to Fix America Before We Really Blow It, and political expert, attended the Democratic National Convention at their invitation. McGowan’s popular TikTok channel and podcast establish her legitimacy as an influencer who sees her primary role as educating and informing people of the stakes of this election, the detail of the Democratic party plans, and helping to get out the vote.
Read the full article on Forbes.com
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