Our decision to buy a new car is often more about the status and sex appeal than transportation and functionality. We can purchase a great looking pair of jeans any where, but we are more likely to choose a popular brand that has some status and recognition. The...
Whether you are a solo entrepreneur or small business owner or career professional, you probably spend a fair amount of your time at networking events to build your business. Here are some common mistakes we make at networking events: 1. We schmooze, but don’t...
Basic sales training instructs us to use what are called WIIFM’s, “What’s In It For Me?” statements. WIIFM’s focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own...
This week’s guest post is by Jamie Eslinger, a friend, colleague and fantastic marketing coach. Jamie “Sling” Eslinger loves to make consumer brands shine. As the founder of MarketingTiara she also coaches entrepreneurs and marketing mavens to be brilliant. We all...
I’ve had family and friends say to me that I’m independent to a fault. Is there such a thing as being too independent? I left corporate America six years ago to start my coaching business and I’ve never looked back. Sure, there have been challenges;...
A couple of weeks ago, I interviewed Libby Gill on my Head over Heels Radio show about her book, You Unstuck: Mastering the Rules of Risk Taking in Work and Life. Reflecting on that discussion this week, I realized that there are so many ways we get stuck in our...
Recent Comments