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True confession time. I have a little gremlin inside me that often rears its ugly head and causes me to lose focus. Of course, it’s easier to blame a gremlin than to admit that I am often challenged to stay on track with my business.

When presented with compelling new opportunities, new ventures, new products, new  technology, I have been known to veer off my well planned strategic path from time to time. As a result, I find myself headed down a dead end road chasing something that not only doesn’t make sense, but consumes my time and energy.

Does this ever happen to you?

I can’t even count how many times I’ve said, “Yes. I can help you with that.” “Wow! Of course I can do that for you.” All this willingness to help out leads me astray and off my mission.

How does this happen? Let’s face it. We are constantly presented with new enticing opportunities. Every day I receive emails, tweets, invitations to connect that all brings potential new prospects for my business. It takes a tremendous amount of focus to stay focused!

So how do we stay on point? How do we evaluate new opportunities that come our way? Should we accept every client, every consulting gig, even if it’s not aligned with our core business? The answer is “no”.

The best advice I can give (which I admit is a challenge for me) is to put up a sign in your workspace with your mission and keep it visible at all times. When presented with new opportunities, evaluate them against your stated mission. Does is make sense to move forward and investigate this further? Does it align with my mission? Does this project or client best reflect my core message?

The reality is that staying on message and living your mission and values is THE best way to grow your business and attract the right clients. When you stray off course and send mixed messages, people get confused and as a result, it becomes more of a challenge to engage with you.

There is nothing so useless as doing efficiently that which should not be done at all. ~ Peter Drucker

How do you stay focused?

Any tips you’d like to share?

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