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Identifying our strengths and value proposition can be challenging. We may start out thinking we know and then typically we begin to analyze, dissect, question ourselves and end up nowhere. Is that really my strength? Can I own this? We go round in circles.

Well, here’s a good place to start to identify your strengths and end up discovering your value proposition.

What do you love to do? I advise you to start there because we tend to love doing things we are good at. We procrastinate, delegate, ignore, grit our teeth doing things we don’t like and aren’t innately good at.

A good example for me is doing anything detailed involving complex spreadsheets and mathematical formulas. OMG! Can I do it? Probably. Would I hate every minute of doing it? YES! I avoid it and often will hire or delegate tasks like this to others who are more proficient and efficient getting the work done.

What do I love to do? I am an extrovert and I enjoy meeting and learning about people. I love public speaking, hosting a radio show, doing interviews, and writing. Communicating my message through these channels allows me to help others, and in particular, professional women.  So what is my value proposition? I am a “woman of influence”. I use my strengths (which are the things I love to do) of speaking, writing, interviewing, to deliver messages to help professional women be successful.

What do you love to do? Make a list of things that light you up and bring you joy and satisfaction.

Are these also your strengths?

If this works for you, you should feel really good about yourself!

The next step is to review your strengths and determine your value proposition based on these. How do your strengths help others? At work, at home, in your community?

That’s your value proposition!

How did you do? I would love to hear what you learned about yourself.