The current success rate for new businesses is around 10% to 20% over the long term. In 2023, in the United States, 42% of all businesses are owned by women. These businesses have grown by 16.7% between 2012 and 2019 compared to male-owned businesses which grew 5.2% over the same time period.

There are many factors that determine what makes a start-up successful. According to Small Business Trends, the majority of owners who run successful start-ups have the relevant qualifications and experience running their own businesses, as well as the ability to meet the needs of potential customers.

Having launched four profitable businesses, Sherri Nourse, has the formula for success. She is now applying everything she’s learned through her years of experience in business to embark on her fifth new venture, Audrey Nicole Diamonds.

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