The debate continues whether or not poker is a game of skill or luck. Yet, unlike other forms of gambling that rely solely on luck, poker requires skill to win. This competitive game, when taught to women and girls, inspires confidence, teaches discipline and strategy as well as the valuable skills of negotiation, risk-taking, decision-making, and reading people.

Jenny Just, co-founder of PEAK6 Investments, a multi-billion- dollar options trading and technology firm, and her business partner and husband, Matt Hulsizer, recognized value of poker as a game of skill when they decided to teach their then teenage daughter, Juliette Hulsizer, to learn how to play to give her a competitive edge in tennis. This decision eventually evolved into a new business venture. In 2020, Just and Juliette founded Poker Power, a brand that now spans 40 countries worldwide with the goal of teaching poker one million girls and women the skills to advance and accelerate their careers and close the gender pay gap. Initially started as a toolkit for teenage girls, it has transitioned to a B2B corporate model and expanded to support professional development for women in organizations such as Morningstar Chicago, Amazon (AWS), Pepsi, Comcast, and Morgan Stanley.

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