by Bonnie Marcus | Nov 7, 2010 | Communication, Entrepreneurs, Self Promotion
Basic sales training instructs us to use what are called WIIFM’s, “What’s In It For Me?” statements. WIIFM’s focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own...
by Bonnie Marcus | Aug 8, 2010 | Entrepreneurs, marketing
This week’s guest post is by Jamie Eslinger, a friend, colleague and fantastic marketing coach. Jamie “Sling” Eslinger loves to make consumer brands shine. As the founder of MarketingTiara she also coaches entrepreneurs and marketing mavens to be brilliant. We all...
by Bonnie Marcus | Jul 4, 2010 | Entrepreneurs, Success, Women in Business
I’ve had family and friends say to me that I’m independent to a fault. Is there such a thing as being too independent? I left corporate America six years ago to start my coaching business and I’ve never looked back. Sure, there have been challenges;...
by Bonnie Marcus | Jun 6, 2010 | Entrepreneurs, fear and anxiety
A couple of weeks ago, I interviewed Libby Gill on my Head over Heels Radio show about her book, You Unstuck: Mastering the Rules of Risk Taking in Work and Life. Reflecting on that discussion this week, I realized that there are so many ways we get stuck in our...
by Bonnie Marcus | May 30, 2010 | Entrepreneurs, Sales techniques, Self Promotion
Why do car salesmen have a bad reputation? Why do we hate those nagging telephone calls from strangers telling us to buy something? The reason, I believe, is that the sales techniques they use are impersonal and we often feel that something is being forced on us that...
by Bonnie Marcus | May 23, 2010 | Entrepreneurs, life balance, Success, Women in Business
I did something really important last weekend. I took a whole day off! I have been consistently working seven days a week for months without a break and my coach strongly suggested that I try to take one full day off each week. Well, if my coach told me to do this and...
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