We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...
How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to...
Here is a great opportunity for women business owners to get expert advice. This announcement was posted today on Women on Business. I’m very happy to announce the new Women On Business Roundtable, which will provide a great opportunity for business women to increase...
You have the right to brag, but does bragging about yourself seem right? Hardly. We are all taught from a very early age NOT to brag and to be humble, however, women follow this lesson much more closely than their male counterparts. This is not a male bashing post by...
A friend commented to me the other day that he thought I was a workaholic and it prompted me to think about the veracity of that statement. I do certainly work many many hours so I was very curious to see if I actually fall into the category of having an addiction to...
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