Identify Your Web of Influence

Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company...

Choose Three Adjectives

Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying “three adjectives you want people to use to describe you and then training people to see you that way”. I...