by Bonnie Marcus | Nov 7, 2010 | Communication, Entrepreneurs, Self Promotion
Basic sales training instructs us to use what are called WIIFM’s, “What’s In It For Me?” statements. WIIFM’s focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own...
by Bonnie Marcus | Oct 31, 2010 | self-esteem, Women in Business
Don’t you love Halloween? It’s not just because of the sweet treats. It’s so much fun to dress up in costume and take on the identity of someone or something else for the day. The holiday festivities give us an excuse to put on a mask and adopt a new...
by Bonnie Marcus | Oct 24, 2010 | leadership, Women in Business
The definition of being vulnerable is to be open to criticism or moral attack; to be susceptible to being wounded or hurt. I think it goes without saying that most people do not choose to be in a position where they could be easily hurt or criticized. Most of us, in...
by Bonnie Marcus | Oct 17, 2010 | Success
It’s absolutely impossible to be perfect. I think on some level we all know this is true. So I think it’s very interesting that many of us live our lives pursuing perfection. Think about it. How much of your own life is spent trying to be perfect? How...
by Bonnie Marcus | Oct 10, 2010 | Success, Women in Business
I know a couple of things about myself. First of all, I am extremely action oriented. In the past, actively working toward my goals has contributed to my success. I am good at identifying what I want and creating and implementing an action plan to achieve results....
by Bonnie Marcus | Oct 3, 2010 | Assertive Communication, Books, Women in Business
How would you feel if you lost $500,000? $500,000 can buy a lot. Visualize what $500,000 could mean for you. One half million dollars is more than enough to buy a house. It’s a nice chunk of change to squirrel away in a retirement account that will yield you...
by Bonnie Marcus | Sep 26, 2010 | self-esteem, Success, Women in Business
This past week, I interviewed five time CEO and author Margaret Heffernan on Head over Heels Radio. Our discussion covered many interesting topics relative to women and business, but one that really got my attention was what Margaret refers to as “portable...
by Bonnie Marcus | Sep 19, 2010 | Communication, Sales techniques, Success, Women in Business
This week marks the first anniversary of my radio show, Head over Heels. Now, fifty two weeks later, more than fifty interviews later, and more work than I ever anticipated, the radio show has taken on a life of it’s own. One year ago, I was open to trying...
by Bonnie Marcus | Sep 12, 2010 | Communication, relationship building and women, Women in Business
We have so many different technologies available these days that make communication easier: telephones, mobile phones, email, voice mail, and texting. Social media sites such as Twitter help everyone stay continually informed of our every move and activity. It seems...
by Bonnie Marcus | Sep 5, 2010 | Self Promotion, self-esteem
When we lose our job, it can be devastating. Very often it means a dramatic change in income. Our daily routine suddenly changes, and we are left with a tremendous void. After all, most of our waking hours are spent at work. How do we fill the time? All this is true,...
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