Our decision to buy a new car is often more about the status and sex appeal than transportation and functionality. We can purchase a great looking pair of jeans any where, but we are more likely to choose a popular brand that has some status and recognition. The...
This week’s guest post is by Jamie Eslinger, a friend, colleague and fantastic marketing coach. Jamie “Sling” Eslinger loves to make consumer brands shine. As the founder of MarketingTiara she also coaches entrepreneurs and marketing mavens to be brilliant. We all...
Seth Godin has a new book out called Linchpin in which he talks about our “lizard brain”, that part of our brain that holds all our fears and limiting beliefs. The Lizard brain keeps us from doing our most creative work and often signals us to stay in our...
This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people...
Don’t we have enough obstacles in the workplace without having to deal with other women sabotaging our efforts? Why can’t women just get along and support each other in their efforts to advance their careers? The New York Times this week ran an article,...
Visibility is the key component to any successful marketing campaign. There is no limit to the ways that you can market yourself. Visibility is contagious and once you get started it takes off. The biggest challenge is to get started. Be aware that everything you do...
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