by Bonnie Marcus | Apr 5, 2009 | Entrepreneurs, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you’ve got. I was so pleased to read Seth Godin’s blog this...
by Bonnie Marcus | Mar 15, 2009 | Entrepreneurs, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...
by Bonnie Marcus | Mar 9, 2009 | Books, Customer Service, Entrepreneurs, Laws of Attraction, life balance, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...
by Bonnie Marcus | Mar 1, 2009 | Entrepreneurs, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to...
by Bonnie Marcus | Feb 19, 2009 | Entrepreneurs, Sales techniques, Success, Women in Business
Here is a great opportunity for women business owners to get expert advice. This announcement was posted today on Women on Business. I’m very happy to announce the new Women On Business Roundtable, which will provide a great opportunity for business women to increase...
by Bonnie Marcus | Jan 13, 2009 | Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business
I am always amazed at how many people are traumatized when it comes to selling. When I looked up “to sell” in the dictionary, I found these definitions. to transfer services to another in exchange for money. (OK. I can live with this one.) to persuade or induce...
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