Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company...
Karmen is a licensed Realtor who provides exceptional service for her clients. She has recently become certified in affordable housing. Her experience in business management and customer relations has taught her that building a relationship with her clients is the key...
Visibility is the key component to any successful marketing campaign. There is no limit to the ways that you can market yourself. Visibility is contagious and once you get started it takes off. The biggest challenge is to get started. Be aware that everything you do...
Want to be an Internet Radio Show host? Check out Coach Deb Bailey’s teleclass next Wednesday April 22nd. “Boost Your Marketing and Visibility with Internet Radio” Learn the strategies for hosting your own internet radio show for maximum visibility...
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you’ve got. I was so pleased to read Seth Godin’s blog this...
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...
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