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Good Selling is Good Service. Good Service is Good Selling

by Bonnie Marcus | Nov 9, 2008 | Customer Service, Entrepreneurs, Sales techniques, Women in Business

What does good selling have in common with good customer service? EVERYTHING. Exceptional selling and exceptional customer service require a focus on the customer. Focusing on the customer makes the customer feel important and valued and when they feel important and...

Grow Your Business: No Cold Calls Necessary

by Bonnie Marcus | Oct 26, 2008 | Entrepreneurs, Sales techniques, Women in Business

Many of my clients who are small business owners and entrepreneurs are paralyzed by the thought of making cold calls. They frequently ask me for advice on the best technique to use for cold calling and they often relay their fears about the process. They are so...

When You are the Company: Self-Promotion for Entrepreneurs

by Bonnie Marcus | Oct 1, 2008 | Entrepreneurs, Sales techniques, Self Promotion, Women in Business

It’s one thing to sell a product or service for another company, but when it’s YOUR product or service, it is downright scary. In this case, we are especially vulnerable and uneasy putting ourselves in the spotlight because the potential rejection is...

Promote Yourself with Passion and Confidence. Self-Promotion Part Three

by Bonnie Marcus | Sep 8, 2008 | Entrepreneurs, Sales techniques, Self Promotion, Women in Business

Let’s shift the energy from the limiting beliefs of our upbringing and the negative chatter of self-doubt in our heads to a place of self-confidence. Identifying what holds us back from promoting ourselves is the first necessary step in this process. Once we...

How Do You Relate to Self-Promotion? Self-Promotion Part Two

by Bonnie Marcus | Sep 3, 2008 | Entrepreneurs, Sales techniques, Self Promotion, Women in Business

In the first part of this series, I discussed some common limiting beliefs that women have when it comes to self-promotion. These limiting beliefs are culturally based and therefore, pretty challenging to overcome. i.e. “Bragging is unbecoming for a...

Why is Self-Promotion So Difficult? Self-Promotion Part One

by Bonnie Marcus | Aug 22, 2008 | Entrepreneurs, Sales techniques, Self Promotion, Women in Business

It is a well known fact that many of us, especially women, have reservations about promoting ourselves. We find it extremely awkward to talk about ourselves in a positive manner. When we do make the push to “sell” ourselves,  we are so self conscious and...
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