I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you’ve got. I was so pleased to read Seth Godin’s blog this...
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...
How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to...
It’s Valentine’s Day week and love is in the air. What better time to celebrate ourselves? This holiday we engage in the tradition of sending our love to our friends, family, and significant others with sentimental cards, gifts, chocolate, jewelry, etc....
There are many things in life that in theory appear to be so simple yet can be incredibly difficult to actually invoke. At the top of my list of seemingly simple things to do is accepting praise graciously and saying, “Thank you.” Why do we feel the need...
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